Because Tinder and Bumble are the leaders in the space, I’ll focus on them below

Because Tinder and Bumble are the leaders in the space, I’ll focus on them below

In order to create a truly high-value experience for your mobile app, pay close attention to what dating apps have done. However, some other apps out there are making sples from those where applicable.

1. Design for Mobile-First

The last time I was single, I had two options: meet someone in person or meet someone through a dating website. At the time, I remember despising dating websites. They required what I perceived to be too much work, and none of them really looked very good. People’s pictures looked grainy, there were no restrictions on how much or how little someone could write, and I don’t remember the websites being very easy to get around.

In my super-single-Suzy phase, I was really happy to have the mobile dating app at my disposal – and it seems I’m not alone. When Clickz looked at the number of desktop users versus mobile users in 2013, it found that 65% of online daters used desktop and only 35% were on mobile. However, just a year later, those numbers changed significantly, with 60% going the mobile-only route and 40% still relying on desktop.

This isn’t much of a surprise, considering how popular mobile apps have become in terms of the amount of time we spend, in general, on smart devices. As I mentioned, however, not all mobile apps are as well received as mobile dating apps. Much of that has to do with design.

Sure, some dating websites (such as Match and OkCupid) have crossed over into the mobile app space in order chathour to give users flexible options in how they use the service. That being said, apps that are truly making strides in this space are those that are strictly mobile-only and designed with a mobile-first mentality.

Users aren’t required to fill in dozens or even hundreds of questions about themselves. Read more…